There are also conditions in coupons which specifically rewards shoppers who register as member using an email address. In this case this is more applicable to online stores and online purchases. Coupons such as 15% off $100 or more are given to online shoppers after completing the membership registration. The catch of this promotion is to get more online shoppers to continuously visit the site. Also with more visitors, sites get higher ranking in the search engine. This may equate into popularity of the site and its bottom line which is increase in sales for the online store.
As a member, there are more benefits which will be given after registration aside from this 15% off $100 or more; that is the reason why many would consider joining. There are loyalty discounts which is a way online stores try to share the prosperity of their business with their avid customers. At times to reward their customers they even sponsor concerts and give out tickets. Also put out events like raffles where tickets are given to each member and the major prices can even be house and lot, cars and vacation packages. That would surely be a great way of ensuring shoppers to continue making their purchases on this store all year round.